The Challenge

Help 18-24 year olds make time with Fossil

Develop a PR-able idea that builds belief in Fossil as a brand that understands 18-24 year olds need to make time for what matters most to them.

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Creative Idea

Fossil’s „TIME FOR US.“ campaign is changing the world for the better by taking a stand: The campaign visuals include real statements from Gen Z protest posters and call for political change. The future is in the hands of Gen Z. It’s time to finally listen to the ones, whose voices have been overheard for too long: The changemakers – our youth.